Sunday, November 15, 2015

‘Influencers’ in society: Or, where can I get that guy’s puffy jacket?’

Drake's "Hotline Bling" coat

Good Day World!

In elementary school, I was considered an influencer.

Not a good influencer, but someone who led other children astray! I was a bad boy. My friends parents pigeonholed me, and that was all there was to it.


We know there are good influencers in society who take us down the high road to humanity. Sadly, there seems to be less of those than ever before.

Then we have influence marketing.

I compare it to a herd of sheep mindlessly following a viral ram. The idea is to get someone with media influence to appear with your product. The list of candidates is endless.

It reminds me of high school when popular kids wore certain shirts, pants, etc., that became an instant trend among social climbers.

Popular influencers run the gamut from athletes, musicians, singers, and actors. Cagey companies nowadays believe in picking out a person who already has a big following.

For example:

Drake's 'Hotline Bling' Moncler jacket is selling like crazy

The idea that people matter is always going to be the name of the game. Just like the cool kids in high school mattered. Instead of trying to market for the masses, it takes a completely opposite approach – tapping into an established specialty market (person).

Here’s an interesting documentary (you can watch the trailer or the whole film) Influencers – How Trends and Creativity Become Contagious. This video tells you a lot more about influencers than I ever could.

I would like to say, in passing, that as a parent I became an influencer by default. I just hope I was a good influence!

Time for me to walk on down the road…



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