When Google Universal Analytics first announced they were replacing the current platform and updating to Google Analytics 4, I wasn't too concerned.
It was just an update, right? Google's announcement of their next-generation measurement solution claimed it would automatically update PCs using it and users didn't have to be concerned about the change.
If I was a web developer, there would be no concern. I'm not a computer geek, however. And the instructions to manually update are more confusing than Egyptian hieroglyphics. Despite their claim it's possible I absolutely reject it unless you're a computer wizard.
The roll out started earlier this year. That's about the time my blog stats started to take a dive. I went from 16,000 daily views to less than a hundred by May.
"If you haven't already created a GA4 (Don't even ask. That's part of the chaos), we'll create one for you. The new property will be based on the settings in your Universal Analytics property."
In other words, "Don't worry about it."
But then this paragraph threw everything in the wind:
"Until July 1, 2023, you can continue to use (assuming you got a developer to do it) this new version. In the coming months, we'll provide a future date when Universal Analytics properties will no longer be available."
After all the crap the damn Google Analytics required to update the data gatherer it's not even going to be functionable later this year!
As it stands, I have no idea what I'll do now. My data is already sporadic and unreliable. All I can do is search for another data gathering source and that's not going to easy. Any helpful suggestions would be welcomed.