Friday, July 6, 2012

A Culture of Firsts: There is no place for being second in our society

           Good Day Humboldt County!

Ever wondered why you always wanted to be first at – insert your favorite sport or past time here?

How many times has someone cut you off while you were driving your car and darting out in front of you to be… first.. to go where?

We are a culture of firsts. We worship the first new hi tech gadget that comes our way.

Being first, means winning (as Charlie Sheen once said). What is it with firsts anyway?

“A new study finds that people prefer the options that come first, whether it’s the first college to offer an acceptance letter or the first salad on the menu.

In three experiments, when making quick choices, participants consistently preferred people or products presented first as opposed to similar offerings in second and sequential positions.

“The order of individuals performing on talent shows like ‘American Idol,’ the order of potential companies recommended by a stockbroker, the order of college acceptance letters received by an applicant — all of these firsts have privileged status,” said Dana Carney, Ph.D., assistant professor of management at the University of California.

The study found that, especially in circumstances when decisions must be made quickly or without much deliberation, preferences are unconsciously and immediately guided to those options presented first.”

Read the rest here

Time for me to walk on down the road…

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