Tuesday, July 6, 2010

Is it possible to be an all-American company?

California flashlight maker is close, but it's still a rough road

Anthony Maglica has lived the American Dream – arriving in booming post-war United States as a penniless young man, he made his way to California in a rusty Studebaker, worked hard and saved just enough money to start his own business. He parlayed the humble sum of $125 into a business empire.

Maglica’s company, Mag Instruments, has sold 420 million of its aluminum-encased flashlights since 1979. Its Maglite brand is known worldwide as a high-quality American product. But the company’s story illustrates just how difficult it is to be all-American. Not only does it face a flood of cheap imports, but Mag is in perpetual legal battle to protect itself from copycats

1 comment:

Jendocino said...

I have several Maglites, and I would be at a loss without them. These sorts of stories really intrigue me because they reflect people who actually walk the walk. Not many folks do these days, and I hope Mr. Maglite is able to continue for a long time to come. Thanks for sharing this, Dave!

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