Tuesday, June 23, 2009

FDA says Cheerios is a drug and may not be legally marketed!

How can this be? I eat Cheerios every morning. I need my Cheerios. I hope the FDA and the makers of my favorite cereal work this thing out and don't get stupid and take it off the market!

From The Washington Times...

The latest verdict from the Food and Drug Administration is that Cheerios is a drug. Parents, then, must be drug pushers.

The FDA sent a warning to Cheerios maker General Mills Inc. that it is in serious violation of federal rules.

"Based on claims made on your product's label, we have determined that your Cheerios Toasted Whole Grain Oat Cereal is promoted for conditions that cause it to be a drug because the product is intended for use in the prevention, mitigation, and treatment of disease" the FDA letter said. "[Cheerios] may not be legally marketed with the above claims in the United States without an approved new drug application."

Click here to read the rest.

image via Google Images


Rose said...

The world truly is upside down, when Cherrios are being regulated as a drug and pot is about to be legalized.


And who the hell reads the stupid label warnings anyways?

Unknown said...

Its not being regulated as a recreational drug...

Its being regulated as MEDICINE.

Essentially cheerios cannot put the claim "helps prevent heart disease" on their packaging without an FDA drug trial to determine the exact effects of eating cheerios.

If they don't have FDA approval as a medicine, then they cannot label their food as preventing heart disease. Because it would be false advertising.

Regulating people advertising non-medicinal products as medicine was the original purpose of the FDA in the first place