Saturday, October 27, 2012

Honda introduces car designed just for women

    Good Day World!

Politicians aren’t the only ones trying to get women’s attention these days. Honda has taken a big step to attract the ladies, by producing a totally pink vehicle.

It’ll be interesting to see how well this blatant marketing strategy turns out. Whatever it takes to stimulate this economy I say…

“The auto industry has traditionally been male-dominated but Honda has rolled out a new model it to have specifically designed with women in mind.

The Fit She’s is a pretty-in-pink version of the maker’s familiar subcompact that offers a few niceties the maker believes will specifically appeal to distaff buyers, such as a windshield designed to block skin-wrinkling ultraviolet rays.

But will women actually care? While the new Honda subcompact may be the only car currently on the road specifically targeting women there’s a good reason.  Previous feminine offerings, such as the old Dodge LaFemme, met with little more than indifference and, in some cases, outright hostility.”

Read the rest of the story here

Time for me to walk on down the road…

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