Nostalgia will help sell to consumers who aren't happy with the present
“Will 2011 produce a new Old Spice? The incredible success of the “Old Spice Guy” ad campaign this year shows the potential of heritage brands — in this case, a 71-year-old deodorant line —to revive themselves and reconnect with younger generations.”
PHOTO - Planters Peanuts, owned by Kraft Foods, hopes to revitalize the brand with a makeover of its mascot Mr. Peanut. In animated commercials and online videos, the formerly two-dimensional peanut character is now living and talking with the voice of popular actor Robert Downey Jr.
2 comments:
I still have one of those foot tall plastic Mr. Peanut grinders. You put peanuts in his hat, turn a crank and peanut butter comes out.
Real peanut butter, not the kind that has it's peanut oil removed and replaced with cotton seed oil or vegatable oil.
Nostalgia is a powerful marketing tool, and it's interesting to see which old brands are making a comeback. As brands revive their classic images, incorporating modern elements like Heat Press Labels for Clothing can help blend retro appeal with contemporary style. Have you seen any cool combinations of vintage brands and modern customization techniques?
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