The first non-profit that I noticed using naked women as a lure was PETA. Apparently, there are plenty of other organizations (like the two non-profits mentioned in this article) that use the same female hook to bring in the bucks in the name of something.
“Is it the shock value that will get more attention to the project, and hence more money to the cause? Or maybe, just maybe, this is just the closest men can come to paying for sex and both get away with it AND feel good about it?”
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