Saturday, January 1, 2011

Nostalgia sells: these old brands are poised for a 2011 comeback

Image: Mr. Peanut

Nostalgia will help sell to consumers who aren't happy with the present

“Will 2011 produce a new Old Spice? The incredible success of the “Old Spice Guy” ad campaign this year shows the potential of heritage brands — in this case, a 71-year-old deodorant line —to revive themselves and reconnect with younger generations.”

PHOTO - Planters Peanuts, owned by Kraft Foods, hopes to revitalize the brand with a makeover of its mascot Mr. Peanut. In animated commercials and online videos, the formerly two-dimensional peanut character is now living and talking with the voice of popular actor Robert Downey Jr.

1 comment:

Tom Sebourn said...

I still have one of those foot tall plastic Mr. Peanut grinders. You put peanuts in his hat, turn a crank and peanut butter comes out.
Real peanut butter, not the kind that has it's peanut oil removed and replaced with cotton seed oil or vegatable oil.

It's Time to Pay Up Donnie!

It's looks like there will be some prime real estate going on the market soon in New York City. Convicted rapist and former president ...