With some 31.6 million Americans expected to be in the path of Monday's total solar eclipse, businesses are booming.
Eclipse enthusiasts are more than willing to pay big bucks to get a prized vantage point for the rare event.
The next total solar eclipse will be in 2026, but it will mostly pass over the Arctic Ocean, with some visibility in Greenland, Iceland, Portugal and northern Spain. In other words, Americans are NOT going to have a front row seat to the celestial event.
Eclipse promoters are fully aware of this and that's one of many reasons they're hawking this total solar eclipse so vigorously.
The last time a total solar eclipse struck merchandizing gold for promoters was in 2017 when savvy marketers profited from an estimated 88% of U.S. adults craning their necks skyward.
Today the digital marketplace is abuzz with memorabilia that captures the local essence of the phenomenon.
* In Six Flags Fiesta Texas in San Antonio they are mixing a traditional event with an event that combines drones and fireworks, complete with eclipse safety glasses and themed souvenirs.
* Cleveland Metroparks has rolled out a special eclipse capsule collection, featuring glow-in-the dark t-shirts and hoodies that capture the event's magic.
*Sonic introduced a limited-edition Blackout Slush Float, turning a simple drink into a collector's item with free eclipse glasses.
* The editors of Astronomy and Discover magazines are offering a solar eclipse store online at My Science Shop. You can get glasses, books and maps, and fun accessories like shirts, pins, stickers, and more.
I'm waiting for America's top grifter, Donald Trump, to roll out some ridiculous memorabilia like Trump branded gold-rimmed eclipse glasses made in third world countries that use child labor.
As it Stands, hucksters have a special place in America society as demonstrated by a convicted rapist and fraud running for the presidency.
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