It's unprecedented. It's the Jan. 6 Committee which has been attracting tens of millions of viewers this summer.
With six hearings already history the seventh today promises the same production value that has attracted millions of viewers thus far. According to Nielsen, there's been a cumulative audience of 55.3 million.
That's without counting all the reruns and prime time recap programs of the hearings on platforms like MSNBC and PBS. Even more impressive are all the major news stories the hearings have been competing against.
The committee has offered millions of people a riveting narrative of Trump's coup attempt based on facts. The documentary images and eyewitness testimonies given under oath are noteworthy.
The Jan. 6 committee has set a new standard for Congressional hearings by making them more compelling without dumbing them down. They put on a mass-audience civics lesson for a nation that no longer teaches civics in too many of its classrooms.
The "series" has carried a strong narrative; a separate theme for each individual "episode"; good use of camera, sound, and graphics to emphasize key points. We've seen compelling characters like Cassidy Hutchinson whose revelations have shaken Trump world.
No one is predicting that Trump supporters will drop their idol regardless of the massive amount of evidence being shown.
A combination of political polarization, the advanced state of media fragmentation and the power of the right-wing media machine working overtime to discredit the hearings, has all but assured Trump's Big Lie will live on for the foreseeable future.
But the rest of America will know the truth. That's as important as holding all the culprits accountable for their attempt to upend a peaceful transition of power and our democracy.
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