Thursday, May 14, 2015

Skin Color Transformation Trends: When Brown, or White, is Not Right

Good Day World!

Westerners like tans.

They consider a tanned body sexy. That “brown look” is sought after by millions of Americans every year.

According to the Tanning Salons Market Research Report the Tanning Industry revenue will grow despite mounting cynicism toward UV tanning services. Tanning is a $3 billion dollar industry and growing – 3.2 percent per year.

In direct contrast, Asians have – in recent years – taken to lightening their skin to get that “white look.”

Asia’s skin-whitening industrial complex never stops innovating.

The latest product? A chemical goop for women (and men) unhappy with the color of their limbs. Simply slather it all over your arms and legs. Wait a week. Then peel back your skin to reveal the milky white you are hiding beneath all that pigment.

Asia’s supermarket shelves are filled with a dizzying variety of skin-whitening agents. Many in Asia are as obsessed with lightening their skin as westerners are about tanning it.

The product lines go far beyond lotions and pills. There are skin-whitening injections. Armpit-whitening deodorants sold at 7-Eleven outlets. A heavily advertised “whitening feminine wash” for female genitals.

This isn’t a fringe market. One research firm predicts that the “global skin lightener” industry — powered by transnational conglomerates such as Unilever and Procter & Gamble — will be worth $23 billion by 2020.


Welcome to Indonesia's Michael Jackson Whitening house


As for goops that cause skin peeling?

Most don’t really work, according to Sumali Pongjibrasan, an expert with Thailand’s Food and Drug Administration, who was interviewed by a Thai TV channel when the fad emerged last year.

For a lengthy analysis of Asia’s skin-whitening obsession, written by a Thai female author, check out this article: “Thailand’s skin whitening craze: How far will it go?

Time for me to walk on down the road…

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