Monday, June 14, 2010

Looking for stock to buy? Whole Foods betting on street eats

How about this? I had no idea that there was such a thing as a “street-food” movement going on.

I guess it depends on where you live. Humboldt has a mini-fleet of Mexican roach coaches with great food. I wonder if that qualifies them as part of the “movement?”

The innovative grocer sees food-cart vendors as its 'next big thing

By Justin Rohrlich, Minyanville

“Whole Foods Market (WFMI) and its in-house “forager,” Harvindar Singh, are in the beginning stages of developing a new product line called Street Eats.

Street Eats will be rolled out gradually, starting with a handful of Whole Foods locations in Northern California. El Porteño, an empanada maker found at various San Francisco farmers markets, is already doing business with the company, and according to San Francisco Weekly, Singh “recently met with Crème Brûlée Cart's Curtis Kimball and his brother, Magic Curry Kart's Brian Kimball. Singh has also sat down with Jon Kosorek of East Bay cart Jon's Street Eats about developing a salad dressing.
"The street-food movement is very hot right now, and they've got some great products," Singh told the paper.”

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