Monday, September 8, 2008

JetBlue auctions 300 flights on eBay starting at 5 cents!

JetBlue has found a novel way to get people interested in their airlines - put bargain basement deals on eBay and see what the people say.

According to Harla Platt at Northeastern University, who follows the airline industry the bold move will bring valuable "word-of-mouth" advertising. Who needs billboards?


What do you think about this idea?

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