Wednesday, August 18, 2010

‘Beer goggle effect’ - who needs a study to tell us what we already know?

What a surprise. Drunk guys think all women are pretty. If, after reading this article, you discover anything new about men drinking beer, please share it here.

Meanwhile:

Randy Dotinga writes: If you're looking for a hook-up, a few drinks can suddenly make other people seem more attractive -- and receptive -- than they actually are, according to two new studies that help explain the "beer goggle" effect.

First, a suds-soaked fog diminishes a guy’s ability to detect facial symmetry, a crucial component of what we think of as human beauty. When this sense is dulled, an average-looking face may seem like it belongs to a hottie, suggests research on drunk college kids in the journal Alcohol.

To make matters even worse, another study shows liquor makes guys more likely to misinterpret a friendly female glance as a bold come-on.

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