The final bastion has been breeched.
School districts are turning to advertisers to pay their bills.
Perhaps in a few years, we’ll see Humboldt Schools with playing fields and buildings named after the county’s biggest cash crop.
Think about it: Local farmers could hock their special brands while supporting our local school districts! HSU could have “PURPLE KUSH FIELD.” The College of the Redwoods could have “Sour Diesel Study Hall,” and other schools could have their ball fields and buildings adorned with names like; “Grandfather Daddy Library,” or “Headband Field.”
Meanwhile:
Districts nationwide seek lucrative naming-rights deals for facilities
“It’s too soon to know yet whether Flamy will show up next spring when Hempfield High School in Landisville, Pa., opens its softball season.
Flamy — a smiling electric, well, flame on blue legs — was there in April when the Black Knights took the field en route to a 13-9 playoff season. That’s because it’s his field they play on.
Flamy is the corporate mascot of Schwanger Bros. & Co. Inc. (“serving Central Pennsylvania for more than 70 years”), a heating and air-conditioning company in nearby Lancaster that owns the rights to the name of Hempstead’s softball diamond — Schwanger Bros. Field. There’s a big yellow Schwanger Bros. banner on the fence. Schwanger Bros. banners hang from each foul pole and along the bottom of the scoreboard. On Opening Day, a Schwanger Bros. logo even graced home plate.”
PHOTO: Hempfield High School in Landisville, Pa., has sold the names of several of its sports and academic facilities. The Black Knights softball team plays at Schwanger Bros. Field, which is sponsored by a home services company. That’s Flamy, the company’s corporate mascot — not the school’s — on the right
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