From CHICAGO (Reuters)
“The telephone number pasted on boxes of cereal named for Cincinnati Bengals wide receiver Chad Ochocinco was supposed to be for a charity -- but mistakenly directed callers to a sex line, the player's agent said on Thursday.
"The wrong number was given by the Feed the Children charity," Ochocinco's agent Robert Bailey said. "It's a shame because it's a good cause."
The outspoken Ochocinco said he was confident the mistake -- an 800 area code was substituted for 888 -- would be corrected by PBL Sports, the marketing company behind "Ochocincos" cereal.
A portion of the $5 price of each box goes to the Feed The Children organization, according to PBL's website.
In a tweet, the football player had directed fans to his own website and urged them to order his cereal, adding, "Start your day with a lil suga!!!"
(Reporting by Andrew Stern; Editing by Jonathan Oatis)
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