For some people there is no limit to what they’ll do to get something free. I can’t imagine a promotion like this would fly in the U.S.
I think if I was one of the clothed shoppers there I’d be concerned about major cooties from bare butts (and worse) touching items – any items – including shopping carts!
“It turns out people will do almost anything for free food. Shoppers in Germany let it all hang loose — literally — for some gratis groceries.
According to ABC News, more than 200 shoppers showed up to the grand opening of a supermarket in Süderlügum, Germany, where the storeowner had offered a rather strange promotion to attract new customers. The store had advertised that the first 100 customers would get up to 220 euro or $276 worth of free food. The catch? Everyone had to show up au naturel.
Customers waited outside and were ushered into the supermarket in groups of twenty. They then stripped down and proceeded to shop normally for their free groceries. Videos were taken and photos were snapped, but the nude German customers didn't seem to mind — they were focused on the food. (source)