Good Day Humboldt County!
Today’s road leads us past the path to enlightenment, and turns off into a less heavenly highway lined with greenbacks.
Since those wild sixties, when I experimented with every popular drug out there, I’ve been fascinated with oriental religions. In particular, I thought Buddhist monks were totally cool back in the day.
Caine/Carradine traveled through the American Old West armed only with his spiritual training and his skill in martial arts, as he sought his half-brother, Danny Caine. Along the way, he kicks numerous asses and imparts his unique wisdom in less violent moments.
Which leads me to another Buddhist monk today. You might say, a guy for our times. Michigan resident Manoj Bhargava, 58, a former member of the Hanslok Ashram order and who lived the lifestyle of a Buddhist monk for 12 years, invented the 5-Hour Energy drink!
No kidding.Forbes reporter Clare O'Conner discovered that's exactly who is behind the phenomenon that has a 90%-near monopoly of the energy shot market.
I have to admit that I’m puzzled. Guess I’m not sure how Bhargava's billion-dollar energy drink invention ties in with the teachings of Confucius. In a recent interview he said that his “5-Hour Energy” is not a energy drink… it’s a focus drink.
Now that sounds Buddhist-like and mysterious to me. Apparently the FDA doesn’t like him using the word “focus” and he lamented that fact. “I have no idea why,” he told the Forbes reporter.
Bhargava is no Kwai Chang Caine. This guy pops up in the morning takes a pull of his 5-Hour Energy beverage and spends the rest of the time comparing himself to Matt Damon's character in Good Will Hunting. He refers to himself as "the richest Indian in America," and hasn't been shy about taking out the competition, filing 91 lawsuits.
A case of capitalism overcoming religion? Perhaps a case of a new religion? What do you think?
Time for me to walk on down the road…