Green and Clueless: even people who want to ‘Save The Planet’ have no idea what they’re doing.

People’s apathy, ignorance, and selfishness contribute to ignorance of all things green.

Excerpt:

“You could practically hear a collective groan from enviros across the world yesterday, when The New York Times reported on city apartment dwellers who leave their air conditioning running for days and days when they are not even home: with “utilities included” in their rent, these model citizens don’t pay for it, and they want to walk into a nice cool room when they get back from vacation or just a tough, hot slog from the subway. So much for all those 50 Things You Can Do books, magazine articles, and Web sites, all of which patiently explain that it would be really, really helpful if we didn’t run appliances when we’re not using them. Apparently, that message—which green groups have been disseminating for at least 20 years—can’t hold a candle to people’s apathy, ignorance, and selfishness.”